Mrinal Jha, screenwriter, Naagin 3


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Acclaimed writer Mrinal Jha put another feather in his cap with his association with Naagin, the top rated show on Colors produced by Balaji Telefilms.

The writer who wrote for popular shows like Kahiin Kissi Roz, Banoon Main Teri Dulhann, Maayka, Agle Janam Mohe Bitiya Na Kijo, Qubool Hai, Ishqbaaaz etc. The storyteller, Mrinal, and the entire Naagin team were greeted by the audience with a huge scoring debut (4.2 and 4.5 being the first two episodes).

Mrinal says, “As a nation we connect very deeply to our folklores, and Naagin is one of the popular folklores available in various forms across the country. So he has this immediate connection. It was a very smart decision by Ekta Kapoor to initiate a show on this line. Overall, what has worked for the show is also the storytelling, the way the story is told. It’s fast, rhythmic, with lots of twists and turns all the time. The cast of course, whether Mouni or even now, really stood out with their great screen presence. It is not an easy task to convince the public that you are a “Naagin”. The condemnation also worked in favor of the series.

After Naagin de Mouni’s “iconic” performance, did the team expect the new actors to break down audience barriers again? Mrinal replies: “Mouni did a fabulous job, and it was definitely a tough act to follow the road. But Naagin’s character advantage in itself automatically makes the character important that anyone who is a good performer and can do it with conviction can be accepted by viewers. Although Mouni has many followers, current actresses also have a good response. In the first season, Adaa Khan also did a great job. So I would say it’s a combination of concept (which I call ‘Snake Lady’) and performance that does the trick.

Ask her what is the difference in creative thinking over the years and seasons compared to Naagin, and she says, “What we have kept constant and that has worked for us is the pace of the plot. . Also, we’ve been working on keeping it as unpredictable as possible. The biggest challenge for us in Season 3 was that there had already been 2 seasons before. So we had to constantly come up with ideas that hadn’t been done until now, and that was a challenge. That’s what we’re looking at right now. “

She goes on to say, “Season 3 is all about thinking a little bit more, keeping in mind what was done like I said. Other than that, I don’t know of any other show lately that has had a seasonal format with a fantastic character like this. We have the Marvel and Star Wars series internationally; there is a universe being created and you continue to explore it more and more deeply. So besides wide audience acceptance, the biggest breathlessness in Indian TV comes from the fact that we were able to create a franchise that can be explored through the seasons. This is a big plus for the whole industry. I call Naagin the “Wonder Woman” of India.

On the goals set for Naagin 3’s success after the huge opening note, she says, “Celebrating too early is never a good thing to do. Ekta is very relentless in its audience expectations. We see the start as just a push to do better. All we can really do is do our job to the best of our ability. The rest belongs to the public. But the only thing we’re clear about is to keep the story captivating and engaging so audiences will remember to come back. “

Comparing the current ratings scenario to the one that prevailed in Season 1, Mrinal says, “Total ratings have dropped by half or a TRP point now. In this scenario, getting a grade above 4 is really good. In Season 1, Naagin’s success was a big thing that happened, but the possibility at that point was a lot more. But now things have changed. We are therefore happy with the start and ready to work our way. “

Naagin as a franchise can be loved, hated, but simply cannot be ignored. On this statement, the writer justifies: “I cannot speak for those who criticize; they will have to display their stands. This is good and they have the right to criticize. But ultimately, any TV product is judged by the public. We are all here to serve viewers, not indulge in our own creative impulses. We need to make sure the audience is entertained. And Naagin has done this on several occasions. And you cannot deny this fact at all. The fact that Season 3 also brought audiences back to a certain extent is proof enough of this.

Well done, the Naagin team !!


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